(Minus) - 33 Juniper Distilled Spirit

The aim was simple, they set out to create a naturally smooth, great tasting, low calorie spirit that didn't compromise on quality and flavour and following a process of careful experimentation, we found that when we reduced the alcohol level by 33%, customers actually preferred the taste. After fat, alcohol is the second most dense form of consumable energy and many producers add processed sugars to spirits until they achieve a smoothness that counteracts the burning taste of alcohol. They knew there had to be a better way and so Minus 33 was born. The Minus 33 recipe removes the use of refined sugars in favour of naturally sweet, naturally low calorie botanicals such as liquorice root and adopts a delicate distillation process to retain smoothness. The end result is a juniper infused spirit with around one third less calories than many of the other household gin brands. This slightly reduced percentage of alcohol means it’s not gin as we know it is believed it’s something better.

Minus 33 is hand bottled meaning each bottle is filled and labelled by hand. Although a slow process that takes several days, they believe it guarantees the quality of each and every bottle.

From Minus -33.